SABC Website -www.sabc.co.za

Licenses

Where the SABC acquires a license for a completed programme and the license fee will secure the term
of the license, the number of runs, exclusivity, platform and region
Fully funded programmes
Where content has been produced or being developed based primarily on public service needs in the
form of education, information and informal knowledge building. The SABC will negotiate rights to the
product based on the type of exposure provided to third parties within the programme
Advertiser Funded Programme (AFP)
Where the producer has developed a concept/programme/audio-visual campaign to drive a commercial
entity’s brand and or product. The concept/programme needs to demonstrate the creative and
editorial integrity required by the SABC for the entertainment value of viewers. The production costs
will carried by the commercial entity and said commercial entity shall be expected to pay the slot cost
provided by the SABC’s Commercial Enterprises division. The rights shall remain with the commercial
entity and any contractual relationship in the making of the production shall be between the
commercial entity and the production company.
Co-Funding
The makeup of such partnership will be determined by the project’s needs, the funders and SABC’s
involvement will be framed by its regulatory framework as a state owned enterprise.